Where is the price of coffee headed?
We know that many of you love your daily coffee as much as we do. That's why we want to be open and honest with you about an upcoming change. Due to the challenges within the coffee industry in recent years, we are also forced to raise coffee prices.
Why this change?
Several factors have contributed to this situation:
- Poor harvests: As you may have read, Brazil, the world's largest coffee producer, has suffered from poor harvests due to extreme weather conditions. This has led to a reduced supply of high-quality coffee.
- Increased transportation costs: Global transportation costs have risen significantly, affecting all parts of the supply chain, from the coffee farmer to your kitchen.
- Roasteries' challenges: We are not alone in this. Many of our valued roasteries, such as Slöinge Kafferosteri and Björklunds kafferosteri, have recently talked about these challenges in news reports.
Quality over quantity:
In these times, it is more important than ever to focus on quality. Instead of lowering standards and choosing cheaper, less sustainable coffee, we encourage you to treat yourself to a really good cup of coffee. Enjoy every sip and discover the complex flavors that make specialty coffee so unique.
Support sustainability:
By choosing quality coffee, you also support sustainable farming methods and fair conditions for coffee farmers. It's an investment in the future for both your own enjoyment and the planet.
Thank you for your support:
We truly appreciate your continued support. We will continue to work hard to offer you the best coffee, even in challenging times.